Your first ad account, run like the agency you’d hire.
A six-week live cohort for people doing marketing for the first time: founders running their own ads, and anyone starting a marketing career. Taught by Tahmin Hussain, former Marketing Director at Assembly Global and co-founder of MBO, an AI-native agency in Dubai. Meta, Google, tracking and creative, on real accounts, with 40 people in the room.
Built for your first serious go at marketing
Founders doing their own marketing
You’ve built something and now you have to sell it, without a marketing team or a budget to waste. You leave able to set up and run Meta and Google yourself, know which spend is working, and decide each week what to cut and what to scale. When you do hire, you’ll know what good looks like.
People starting a marketing career
You’re switching in, just graduated, or in your first junior role. You leave with the skills, the vocabulary and a real account plan to show, which is what hiring managers on performance teams look for and rarely see from first-timers.
The six-week flight plan
Drawn the way a media plan is: tracks down the side, weeks across the top. Mondays teach, Wednesdays are live account reviews.
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The operating model
Setting up Business Manager, ad accounts and pixels from nothing. Then the numbers that matter before you spend: margin, target cost per customer, payback, and how they turn into a budget and an account structure.
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Measurement you can trust
GA4 and Google Tag Manager set up properly, Meta Pixel plus Conversions API with deduplication, UTMs that survive, and reconciling platform numbers against real revenue.
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Meta
Campaign architecture that gives the algorithm room, Advantage+ without handing over the keys, audiences in a post-signal world, and a creative testing system with clear kill and scale rules.
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Google
Search that captures demand instead of buying your own brand, Performance Max with guardrails, Shopping and product feeds, and where YouTube fits.
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Creative and AI workflows
Writing briefs that produce winners, hooks and angles, AI-assisted production without the generic look, and taking what works on Meta to TikTok and Snapchat.
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Scale and what’s next
When and how to raise budgets, a weekly report your co-founder, boss or investor will actually read, and your next step: a 90-day plan for your own business, or a portfolio and interview prep for your first marketing role.
Bonus session for the technical crowd: server-side tracking and a Conversions API build from scratch, the same setup this page runs on.
By the end you can
- Build an ad account from zero with a structure you can explain line by line.
- Set up tracking that matches what the bank account says, within reason.
- Run a creative test every week and know which result to believe.
- Read MER, CAC and payback, and decide when to scale and when to stop.
- Produce a weekly report that leads to a decision, not a meeting.
- Explain your results clearly to an investor, a boss or an interviewer.
What’s included
- 12 live sessions
- 90 minutes each. Recordings and slides within 24 hours, yours to keep.
- Account reviews
- Bring your account, or a client’s. We work through real numbers live. If you can’t attend, send it in and watch the recording.
- The templates we use
- Media plan and budget model, account structure blueprint, tracking QA checklist, creative test tracker, weekly report, first 90-day marketing plan.
- A private cohort channel
- For questions between sessions. I answer in it personally for the six weeks.
- A certificate that means something
- Issued only to people who submit a final account plan, which you can share as a portfolio piece.
Taught by Tahmin Hussain
Co-founder, MBO. Former Marketing Director, Assembly Global. Dubai, by way of London.
I spent over three years at Assembly Global in Dubai, most recently as Marketing Director, running paid media for some of the biggest brands in the country on multimillion-dollar budgets. Our work for Centrepoint was published as official case studies by TikTok for Business and Google. Today I run MBO, the AI-native agency I co-founded in Dubai, handling campaigns, tracking and client strategy across Meta, Google, Snapchat, TikTok and WhatsApp.
Most courses are taught by people whose business is courses. I teach this because the way agencies actually run accounts is rarely written down: the structure, the measurement, the weekly decisions. That’s the difference between spending money and buying growth.
What this isn’t
No income screenshots, no rented Lamborghinis, no “secret” audiences. You’ll see real dashboards, including the campaigns that didn’t work and what we changed. I won’t promise you a number. I’ll show you how the people who hit their numbers make decisions.
Millions
in media budgets trusted to me at Assembly Global
For some of the biggest brands in the UAE
2
official platform case studies
Centrepoint, published by TikTok for Business and Google
Hundreds
marketers trained across the region
Agency training and team leadership, Dubai
4 yrs
running paid media in Dubai
Previously London
Join Cohort 01
Six weeks, 12 live sessions, every template, and your account reviewed by someone who runs accounts for a living. 40 seats.
The refund promise
Do the first two weeks. If it isn’t worth it, email us before the week 3 session and we’ll refund you in full. No form, no interview.
$997
One payment.
Enrol for $997Enrolment closes Sunday 25 October, 11:59pm ET. Secure checkout through our payment partner.
Questions people ask before joining
How much time does it take?
Three hours of live sessions a week, plus two to three hours applying it to an account. People with full-time jobs do it; the sessions are at lunchtime on the US East Coast.
I can’t make 12:00–1:30pm ET. Is it still worth it?
Yes. Every session is recorded and posted within 24 hours. Send your questions or your account ahead of a review session and I’ll work through it on the recording.
Do I need my own ad budget?
No. If you have an account, even at $10 a day, you’ll work on it. If you don’t, you’ll work through anonymised real accounts we walk through in the sessions.
I’ve never run an ad. Is this for me?
Yes, that’s who it’s built for. Week 1 starts from an empty ad account. You don’t need a marketing background, only the willingness to do the practice between sessions.
I’ve already run some ads. Will it be too basic?
Probably not. Most self-taught marketers have gaps in tracking and account structure, which is where wasted spend hides. If you’re unsure, email me what you’ve done so far and I’ll tell you honestly.
Can my company pay?
Yes. Checkout gives you a receipt with tax shown. If you need an invoice in your company’s name, email us before paying.
What happens after I pay?
You get a receipt straight away and land on a page with the calendar invites and next steps. An onboarding email follows within a day, and a week before the start we’ll ask about your account so the reviews are useful.
Will there be another cohort?
Possibly, in 2027. It isn’t scheduled and the price isn’t set, so we can’t promise anything about it.
Six weeks from now you could be the person in the room who knows why the numbers moved.
Join Cohort 01